About

Hello! I'm Rebecca Elfast – illustrator, surface pattern designer, color lover, and founder of Rebelform.

I live and work on the Swedish west coast in the beautiful city of Gothenburg, where I’m raising two small kids with my husband and making joyful art whenever I get the chance (I never leave the house without a pen and sketchbook in my purse!)

My designs are joy-driven, well crafted and full of imagination and wonder, with roots in the Scandinavian soil and a big dose of wanderlust and easygoing escapism. I draw inspiration from the coast, nature, and travel. Imaginary and real, near and far.

I create all my artwork in-house, combining the hand-drawn with digital polish to make patterns and illustrations that are both expressive and refined. I love when the human touch is visible — I try to save those little imperfections that give a piece life.

Rebelform is my way of turning art into objects you can live with, wear, or gift—artful items to fall in love with (and maybe love forever).